Corporate brand pages use professional videos from user-generated content creators. This is a business where you do not need a large social media following; your revenue is based on your outbound pitch technique. Every day, your business relies on finding companies and speaking to them. A coordinated approach to outreach results in consistent brand contracts.
Treat yourself like a freelance video production studio, not a social media celebrity. Companies can drive online sales with compelling, high-converting ad creatives. If you approach brands with a professional service mindset, your reply rates will skyrocket.
Find Active Brands Using Paid Social Ads
Pitch to companies that are currently advertising on social media. Watch sponsored videos in your mobile newsfeed closely. Outreach is perfect for brands with old or low-quality ads. Add a screenshot of their ad to your daily list of prospects for immediate contact
Live ads budgets show that a company has the money to pay for content now. What they need to improve their performance is better movies, not proof of social media marketing. You are giving these companies a direct solution to a daily problem that they are spending money on. They’re on the same page, so they’re open to your content pitch.
Locate the Marketing Decision Maker
Please do not send business pitches to company email addresses such as info or support. Customer service agents monitor shared mailboxes and will probably just delete your message immediately. Look up the influencer manager, social media director or marketing coordinator for the brand on professional networking sites. If you can find the direct email address of the right person, you can be assured your proposal will land on the right desk.
Before you send it, spend five minutes checking the spelling of their name and their job title. Personalized emails to the marketing manager show you’ve done your homework and are professional. It makes your message pop in their inbox and ensures that a hiring manager will pay attention to your video portfolio.
Build a Super Clean Visual Portfolio
Before you send any outreach emails, build a small online portfolio of your best videos. Arrange your sample clips into product unboxings, skin regimen lessons, or software walkthroughs. Design a simple mobile-friendly interface so busy managers can view videos with one tap. By visually demonstrating your skills, you can build trust and drive traffic to your business on popular engagement platforms.
No long intro, no heavy writing, and no hard navigation options on your portfolio site. When clicked, the movies should play immediately so the manager can evaluate your editing and lighting. Each video has a brief description: “Designed to encourage fast Christmas purchases.” Your professional framing implies you know the business side of content creation.
Daily Outbound Messaging Stay on
UGC outreach requires persistence and a daily effort in the numbers game. Make a professional commitment to pitch five new businesses each morning. Keep your outreach organized with a simple spreadsheet with columns for firm name, contact email, date sent, and follow-up timeframe. If you’re organized, you’ll never miss seeing a brand manager.”
Don’t give up if your first few pitch emails are ignored. Marketing managers are busy and need a courteous follow-up a week later to get a conversation started. If you pitch a lot, you will naturally develop a good pipeline of active business prospects. The primary difference between amateurs and full-time producers is consistency.