Thousands of entrepreneurs send businesses copy-and-paste pitch emails daily. These boring, long messages are about what the creator wants. Today you have to flip the script to get those high-paying brand partnerships. Keep your pitch short and customized to how your videos will help the brand sell.
A solid pitch is more like a business proposal than a fan letter or freebie request. By focusing on the commercial success of the brand, you will stand out in an inbox full of others. Busy corporate managers can easily read and approve your project because it is clear and professional.
Personal Compliment to Catch a Brand Manager’s Eye
Start your email with something about a brand marketing campaign or a social media post. Tell them you liked the crisp lightings of their current product launch video. This instant customization shows the manager you love and understand their brand. It distinguishes your email from the thousands of automated spam messages in their inbox.
Say more than ‘I adore your page.’ Managers see lazy template emails miles away. Instead, identify a product or cite a customer review. Detail-oriented attention demonstrates you read their material and care about their brand journey. The psychological hook makes readers want to read the remainder of your message.
Find a Problem with Their Strategy
I would want to update the brand’s social media sites. Say they do not post vertical short films on their profile. “Adding rapid product tutorials may grasp a popular audience growth tools tools trend for their business.” Pitch to fix their evident concerns and become a great marketing partner.
When you point out the holes in their digital strategy, do it nicely. Be helpful. If you see a hole in their digital strategy, see it as a huge growth opportunity, not a knock on their current employees. Imagine that beautiful Instagram shot of theirs and how well it would translate into a video transition. That’s a good thing; it says you’re strategically growing their market.
Present two unique video ideas in context
Try suggesting two video ideas in your email instead of asking the brand. Give a brief presentation and storyline to highlight their primary product. Example: “Three skincare regimen errors you are doing” video. Having pre-made suggestions shows your creativity and makes it easier for the boss to agree.
Limit idea descriptions to two concise phrases for mobile scanning. Name the visual action and the main benefit the video will convey. The marketing team saves hours of ideation and creative preparation with this preemptive action. It proves you are a good content director and ready to start the project.
Conclusion: Simple Call to Action
Avoid ending your pitch with “Let me know what you think.” Ask a simple query about their itinerary to maintain momentum. Ask if they have 5 minutes for a brief intro phone conversation next Tuesday afternoon to discuss the topics. A concise, professional call to action inspires busy marketing managers to reply immediately to arrange the appointment.
Give a precise day and time to make the recipient’s next step easier. It avoids the tiresome email back-and-forth to locate a calendar opening. A tidy separation shows business seriousness and respect for their time. A strong, professional impression sets the tone for a successful business partnership.”